Winback Pricing Optimization
Context
A UK media company was losing customers to competitors. The winback team needed a smarter way to price their offers: enough discount to win people back, without giving away more than they had to.
What I built
- Built winback pricing optimization models
- Implemented models into Google Cloud for production use
- Set up the data foundation for future models
Results
Winback pricing model achieved more than £10 million in savings.