Customer Acquisition Models for Telecom
Context
A Dutch telecom wanted to improve customer acquisition through their door-to-door and telesales channels. The goal was to use ML to target the right prospects and increase conversion rates.
What I built
- Tech lead for two projects building acquisition models for small business customers
- Built models for both door-to-door and telesales channels
- Led a team of data scientists delivering the models
Results
- 30% increase in acquisition rate for the door-to-door channel
- 20% increase in reachability for the telesales channel