CPG Market Sizing from Multiple Data Sources
Context
A consumer goods client wanted a clearer picture of how big their product categories really were, broken down by channel, how people shop, and who they are. No single dataset answered that, so the job was mostly about stitching sources together into something coherent.
What I did
- Pulled in and combined third-party data to estimate category market sizes
- Worked across channels, purchase modes, and consumer profiles
- Brought survey, online, footfall, and point-of-sale data into one view
Results
The client ended up with a single picture of category sizes they could use for strategic decisions, instead of a handful of datasets that each told part of the story.